TrueNorth Home Systems
Pointing TrueNorth in the Right Direction

Seeing the potential.
In 1989, Maine Window and Siding was established to offer homeowners a company they
could trust for all their remodeling needs. Through the course of years, the company’s product
lines changed and expanded, as did their name. Today, having the right mix of products
and being an exclusive installer of three product lines—Betterliving® Sunrooms, Renewal
by Andersen® Windows and Owens Corning Basement Finishing System,TM the company
decided to reinvent their identity to better refl ect who and what they are in the marketplace.
That’s why they called upon Yellow Steel to help them fi nd the right balance between their
new brand identity and three reputable product lines.

So, how did it all work out?
View the full case study here. (pdf)

Check out TrueNorth, featured in the June issue of Replacement Contractor Magazine