Tapco Integrated Tool Systems
Data Driven Campaign Nails Sales for Tapco Tools.

Seeing the potential.
Tapco Tools (www.tapcotools.com), a leader and innovator of professional installation tools and accessories, was well aware that its database of contractors was highly valuable, but was unsure how to best leverage it in order to promote two new brakes and six new brake accessories without disrupting its distribution channel. Pat Dunn, Executive Vice President for The Tapco Group (www.tapcoint.com), the parent company of Tapco Tools, approached Yellow Steel and asked the firm to come up with a marketing strategy that would provide immediate awareness and sales opportunities.

So, how did it all work out?
Find out more here. (pdf)