NuCedar Mills
Classic Clapboard™ named Best of Show at IBS

Seeing the potential.
In 2006, NuCedar Mills became the first siding manufacturer in the world to offer cellular PVC siding, which is virtually indistinguishable from painted wood cedar siding. In order for this revolutionary product, Classic Clapboard™, to gain market share, NuCedar Mills knew that it needed a strong brand identity and very targeted marketing plan. When it came to choosing a marketing fi rm, NuCedar Mills chose Yellow Steel, for their complete understanding of the building industry.

So, how did it all work out?
View the full case study here. (pdf)