MAIBEC
Uncovering what Maibec wanted to be.

Seeing the potential.
For over 40 years, Maibec Industries has been the premier manufacturer of white cedar shingles for exterior siding. While well known and respected in Canada, Maibec wasn’t gaining the traction they had hoped for in the U.S. market. Their marketing needed a jumpstart. And Yellow Steel had the power they were looking for.

So, how did it all work out?
View the full case study here. (pdf)