CAPE COD LUMBER
Taking on the Big Boxes.

Seeing the potential.
Cape Cod Lumber is one of the most respected lumberyards in the country. But they were feeling the pressure from the Big Box home improvement centers. They needed to find a way to differentiate themselves in a market where smaller retailers—even really good ones—were getting squeezed out. That’s where we came in.

So, how did it all work out?
View the full case study here. (pdf)