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BELLETETES
Solidifying a Customer Base.
Seeing the potential.
Belletetes, a 109 year- old lumberyard with six locations, realized the marketplace was changing and needed to adjust their business plan accordingly. The next step was communicating
these changes to the marketplace, redefining their brand and solidifying their position with the professional contractor to ensure loyalty with existing and new contractors.
So, how did it all work out?
View the full case study here. (pdf) |
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